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“It’s not gonna be good unless I get Goosebumps,”
says 7Aurelius about his music, “I gotta get
Goosebumps off it or it don’t go out, simple as that.
I just know that if it gives me those Goosebumps then
its most likely gonna effect somebody else. At least
that’s how its been for the last year or so.” 7Aurelius
has had enough Goosebumps to know what he’s talking
about. As a super producer who scored 5 number one hits
this past year (Jennifer Lopez’s “Ain’t It Funny”
and “I’m Real,” Mary J. Blige’s “Rainy Dayz,”
& Ahanti’s “Foolish”), he has become one of the
hottest track makers on the pop/R&B scene today thus
providing his fair share of Goosebumps for the masses.
7Aurelius, ‘Sev’ as his good friends call him, is no
stranger to making music. He came up through Rap-A-Lot
Records where he layed down thick beats for gangsta
rappers in Houston, Texas. He considers his time there
as a “boot camp” of sorts because it was there he learned
the ropes and was taught the game. Although nothing
spectacular was ever released, it was still vital experiences
that helped shape, train and prepare him for the next
level.
 In
2001, Sev’s life would change forever after a chance
meeting with Murder Inc. label head, Irv Gotti.
He met Gotti at a party and began connecting with some
ideas. Sev would move to NY to work with Murder Inc.
and ultimately be catapulted to the big leagues. Under
Gotti’s wing Sev began banging out tracks for Ashanti’s
“Always on Time” and “Foolish” then he laid down the
music for J-Lo and Ja Rule’s “I’m Real.” Those tracks
would earn him a name in the industry as a hot major
player and sought after producer.
Since then Sev has earned the title as ‘The King Of
Divas,’ and has worked with some of the biggest names
in R&B, from Janet Jackson to J-Lo and Alicia
Keys to Ashanti he has helped shape their material
into pop music masterpieces. His secret behind his tracks
he says, “you just gotta stir it up. You definitely
gotta stir it up sometimes just to get it poppin.’ I
custom fit the tracks to fit the artist, I want my sound
to be unpredictable and I want it to form fit the artist.
Ultimately, I’m just the stage and there the star, they
shine. I just want to be the best stage for them, to
showcase them and make them look their best.”
Sev is also very spiritual in the studio, known to light
up candles and incense to set the ambiance for creativity.
“I have to have candles, incense and flowers and different
things like a fog machine’s and stuff like that,” he
says. “I like to set the tone and usher in the spirit.”
He also likes to usher in beautiful women for inspiration
as well, “It all helps the vibe, its all about the vibe,
without a good vibe you might as well just pack up and
go home. Beautiful women enhance my vibe, I bring in
girls into the studio for a while just to hang with
me because their presence brings a different energy.”
Sev has just finished working with Mariah Carey
in the Bahamas on her comeback album, “Charmbracelet.”
“Mariah was definitely one of the easiest artists to
work with,” raves Sev, “she’s all about the vibe and
all about what feels good. It was real basic and nice,
once we got down there and got into the studio she was
with it. It was real cool, just me and her and a microphone,
it was a phat vibe.”
Sev has grown tremendously since his early days at Rap-A-Lot
and has branched out and started his own label, “The
Seventh Sign.” The first artist he signed is pop
singer, ‘M.’ “She’s gonna be a real serious problem
for a lot of the competition out there,” says Sev whose
Goosebumps were probably flaring as he spoke of his
new artist. “She’s beautiful, she’s from Puerto Rico
and she’s my main focus right now, all my hot stuff
is going right to her. ‘M’s’ first single will probably
start leaking out around New Years Eve and the album
should be dropping around March.”
Sev’s also working on a few singles for Janet Jackson,
one for Whitney Houston and a couple of tracks for Jay
Z’s new album “The Blueprint 2”, as well
as a duo album for Ja Rule and Nas. 7Aurelius’
plate is as full as his pockets and as one of the hottest
new producers on the scene today he’s certainly stirring
things up just like he said he would.
Don Sill or Crud Magazine© 2002
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