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STIRRING IT UP! Interview with Super Producer- 7 Aurelius

AURELIUS-7

As a super producer who scored 5 number one hits this past year 7 AURELIUS has become one of the hottest track makers on the pop/R&B scene today. Don Sill checks out the goosebumps.

04/12/2002

“It’s not gonna be good unless I get Goosebumps,” says 7Aurelius about his music, “I gotta get Goosebumps off it or it don’t go out, simple as that. I just know that if it gives me those Goosebumps then its most likely gonna effect somebody else. At least that’s how its been for the last year or so.” 7Aurelius has had enough Goosebumps to know what he’s talking about. As a super producer who scored 5 number one hits this past year (Jennifer Lopez’s “Ain’t It Funny” and “I’m Real,” Mary J. Blige’s “Rainy Dayz,” & Ahanti’s “Foolish”), he has become one of the hottest track makers on the pop/R&B scene today thus providing his fair share of Goosebumps for the masses.

7Aurelius, ‘Sev’ as his good friends call him, is no stranger to making music. He came up through Rap-A-Lot Records where he layed down thick beats for gangsta rappers in Houston, Texas. He considers his time there as a “boot camp” of sorts because it was there he learned the ropes and was taught the game. Although nothing spectacular was ever released, it was still vital experiences that helped shape, train and prepare him for the next level.

In 2001, Sev’s life would change forever after a chance meeting with Murder Inc. label head, Irv Gotti. He met Gotti at a party and began connecting with some ideas. Sev would move to NY to work with Murder Inc. and ultimately be catapulted to the big leagues. Under Gotti’s wing Sev began banging out tracks for Ashanti’s “Always on Time” and “Foolish” then he laid down the music for J-Lo and Ja Rule’s “I’m Real.” Those tracks would earn him a name in the industry as a hot major player and sought after producer.

Since then Sev has earned the title as ‘The King Of Divas,’ and has worked with some of the biggest names in R&B, from Janet Jackson to J-Lo and Alicia Keys to Ashanti he has helped shape their material into pop music masterpieces. His secret behind his tracks he says, “you just gotta stir it up. You definitely gotta stir it up sometimes just to get it poppin.’ I custom fit the tracks to fit the artist, I want my sound to be unpredictable and I want it to form fit the artist. Ultimately, I’m just the stage and there the star, they shine. I just want to be the best stage for them, to showcase them and make them look their best.”

Sev is also very spiritual in the studio, known to light up candles and incense to set the ambiance for creativity. “I have to have candles, incense and flowers and different things like a fog machine’s and stuff like that,” he says. “I like to set the tone and usher in the spirit.” He also likes to usher in beautiful women for inspiration as well, “It all helps the vibe, its all about the vibe, without a good vibe you might as well just pack up and go home. Beautiful women enhance my vibe, I bring in girls into the studio for a while just to hang with me because their presence brings a different energy.”

Sev has just finished working with Mariah Carey in the Bahamas on her comeback album, “Charmbracelet.” “Mariah was definitely one of the easiest artists to work with,” raves Sev, “she’s all about the vibe and all about what feels good. It was real basic and nice, once we got down there and got into the studio she was with it. It was real cool, just me and her and a microphone, it was a phat vibe.”

Sev has grown tremendously since his early days at Rap-A-Lot and has branched out and started his own label, “The Seventh Sign.” The first artist he signed is pop singer, ‘M.’ “She’s gonna be a real serious problem for a lot of the competition out there,” says Sev whose Goosebumps were probably flaring as he spoke of his new artist. “She’s beautiful, she’s from Puerto Rico and she’s my main focus right now, all my hot stuff is going right to her. ‘M’s’ first single will probably start leaking out around New Years Eve and the album should be dropping around March.”

Sev’s also working on a few singles for Janet Jackson, one for Whitney Houston and a couple of tracks for Jay Z’s new album “The Blueprint 2”, as well as a duo album for Ja Rule and Nas. 7Aurelius’ plate is as full as his pockets and as one of the hottest new producers on the scene today he’s certainly stirring things up just like he said he would.



Don Sill or Crud Magazine© 2002


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January 2001
July - August 2001
September - October 2001
November - December 2001
January - March 2002
April - July 2002
August - December 2002


 
 
 

 

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