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INCUBUS/RADIO FRIENDLY? An Interview with Mike Einziger of Incubus

INCUBUS

With a name that's marginally as easy to say as Hoobastank, Incubus are turning into the 'daddies' of youth-orientated punk. Unlike the band, Don Sill has done his homework.

20/06/2002

The Calabasas, California based 5-piece known as Incubus have made quite an impact on rock radio within the past few years. Hit singles such as "Pardon Me," "Drive," "Nice to Know You," "Wish You Were Here" and "Warning" has made this band a dominate force in today's rock market. As a result they have managed to sell-out some of the worlds most famous venues including New York's Madison Square Garden and the Los Angeles' Forum.

Incubus; who consists of Brandon Boyd - vocals/percussion; Mike Einziger - guitars; Dirk Lance - bass; Jose Pasillas - drums and DJ Kilmore on the wheels; owe a great deal of their enormous success to outlets such as MTV and radio promotion. So, why does Guitarist Mike Einziger say that today's rock radio is "Filled with crap?"

I had the opportunity to speak with Einziger and he spoke very candidly about his thoughts on rock radio and rock festivals as well as the incredible success of Incubus.

CRUD: What a year it's been for you guys.. Your latest album already spawned 3 hit singles [Nice To Know You; Wish You Were Here; Warning]

MIKE: (Laughs) Yeah, I guess if that's what you wanna call em' then cool..

CRUD: Dude, they are hit's..

MIKE: Well, I think that "Nice To Know You" and "Warning" are kind of long songs and they really don't fit the standard radio format and for us it's nice just to change it up a little bit. The radio is just so horrible these days and at least we can, with a clear conscious, feel like were trying to eject something real and tangible to the radio cus' it's filled with crap and stuff.. It's to the point where I almost don't want to have a single for the radio and almost like I don't want to be a part of that.. It's like, if you ignore the problem then you are the problem and we do what we can, man.

CRUD: Yeah, but when you guys are sitting in the studio writing songs you must realize the potential these songs have to be radio hits.

MIKE: You know, we never really know how something's gonna come out until it's finished, so those kind of calculations don't really come into the writing process.. But, sometimes when we're done with a song we might be able to say, "Oh, this is definitely gonna be a song that they'll play on the radio," but that's not where our motivation lies. We have to love it first and hopefully radio stations play it. If radio plays it then that's just an added bonus for us.

CRUD: So, radio does matter somewhat?

MIKE: We've had a number one single before and its cool.. It was really, really great and it felt like an accomplishment because the song that went all the way to number one [Drive] we felt was a really great song. That was a very meaningful song to us and we were proud, but those things aren't necessarily what's important to us; what's important to us to make great music and play great concerts and I think everything else just kinda follows that.

CRUD: But, when you made "Morning View" was there pressure to try and top "Drive?"

MIKE: Naa.. Look, it would have been very easy for us to try and write another song that sounds like "Drive." That's what most bands do, they find a formula that works on a commercial level and they just keep repeating it until it doesn't work anymore.. For us, we get bored very easily and we would never be able to just keep repeating ourselves. There isn't one song on "Morning View" that sounds even remotely like "Drive." Again, it's where your motivation lies, if your making music to get fame and notoriety and to write hit singles for the radio then you will go away just as quickly as you started. I would hope that people would have a bit more respect for us then to think that.

CRUD: Well, you're getting much respect from industry, critics and fans alike.. You guys are huge..

MIKE: That's funny, I think we're fooling a lot of people because we haven't sold nearly the amount of records that many of the other bands have… But, we're selling out huge arenas so, that must mean that people really like our music and the people that are actually going out and buying our records really like our band and there not judging us from just one song that they heard on the radio.

CRUD: Yeah, you know what it is.. Your music has no gimmicks, there's no nonsense and it comes from a real place. I think that's what people are tapping into with Incubus.

MIKE: Yeah, I sure hope so.. That's kind of how we see it.. If that's what coming across to people then I'm happy with that.

CRUD: How famous are you guys?

MIKE: I don't know..

CRUD: If you go to the mall would you be mobbed or what?

MIKE: Well.. Yeah.. (Laughs) a lot of people recognize us when we're walking around. I think it's a lot worse for Brandon than it is for the rest of us, but it's cool.. People are usually nice; once in a while you'll get some psycho stalker with a weird gleam in his eye. But, for the most part, people are cool and they just want to say hello and they appreciate it when you take the time to say, "What's up."

CRUD: Now, you guys are friends with Hoobastank, right?

MIKE: Yeah, we knew those guys since we were little kids.. They're childhood friends of ours.

CRUD: Those guys sound an awful lot like Incubus.. Do you think you influenced them too much.. (Laughs)

MIKE: Hey, I'm sure we had some influence on them but, it's kinda difficult for me to see that because I've known them ever since they started their band, so it's like I almost don't even care. I don't even look at it like that, I just see those guys as my friends and whatever they're doing musically doesn't give me any negative feelings and I'm happy their doing well.

CRUD: Cool deal.. You guys play a lot of festival shows. What do you prefer, the big Festivals or a regular tour?

MIKE: To be perfectly honest I hate festivals, I hate them. The actual act of playing them is pretty fun, but they suck. You never have a place to shit or take a shower and people treat you bad and there's never anything good to eat and you never get to do a sound check and it sounds horrible on stage.. But, once you're up there its pretty fun..

CRUD: Yeah, cus' your vibing with the audience.. But, also at festivals there are so many bands and it wears the crowd down..

MIKE: Yeah, and a lot of times at festivals your with bands that you think suck and you would never play a show with them in a million years.. But, It's like you just go, "I just want to play this show, have a good time and leave!" (Laughs)

(Laughs) Well, you just sold out Madison Square Garden, that's huge..

MIKE: You know what, that's a really, really exciting thing for us. We also sold out The Forum in L.A. and selling out the Forum and selling out Madison Square Garden for us is crazy.. Having sold a fraction of the records that other bands sell and they can't sell out those venues tells us that we really gained a lot of fans the way we wanted to do it. We're really proud of it and this show at Madison Square Garden is on my birthday to, [June 21,1976] so..

CRUD:..cool.. A double whammy.. (Laughs)

MIKE: (Laughs) Yeah..

CRUD: Man, you have a great life. You have a successful career as a bona fide rock star; you toured the world; you have multiple hit records, you sold out Madison Square Garden and the Forum.. What more would you possibly want?

MIKE: Well.. (pause) Hmm.. I just want to keep being able to make records that are important to me and to the band and honestly that's all I need to make me happy. I think we've kind of proven to ourselves that just by following what we want to do we can accomplish whatever we want to accomplish and we're just gonna keep on doing it...

Incubus are also launching a brand new DVD [The Morning View Sessions] which documents the bands CD release party at Sony Studios in New York. Aside from all the great live footage, "The Morning View Sessions" also gives its audience a glimpse behind the scenes of the "Wish You Were Here" video as well as a photo gallery and classic Incubus hits from all of their past albums. This is a 'must-have' for all Incubus fans.

For more on incubus log to www.enjoyincubus.com


Don Sill for Crud Magazine© 2002


04/02 1 Giant Leap - My Culture
04/02 Elfpower Interview - Andrew Rieger - Creatures
04/02 Frou Frou Interview - Guy Sigsworth/Imogen Heap
04/02 Gomez Interview - Ian Ball
04/02 Idlewild - Live - London Astoria
04/02 K's Choice Interview
04/02 Leaves - Live - Camden Dingwall
04/02 Longwave Interview - Exit
04/02 Lucy Mongrel Interview
04/02 Oasis - The Hindu Times
04/02 Phantom Planet - Interview
04/02 Unwritten Law - Interview
04/02 VUE - Coordinates Interview
05/02 BRMC - LIve - Kentish Town, London
05/02 Breeders - Title K
05/02 FC Kahuna - Machine Says Yes
05/02 Moco - Live - London Monarch
05/02 Need New Body - Interview
05/02 The Soundtrack of Our Lives - Live - Soundhause, Northampton
05/02 The Bellrays - Meet The Bellrays
06/02 Fleadh Festival - Finsbury Park
06/02 Frou Frou Coordinates Interview
06/02 Incubus - Interview - Mark Einziger
06/02 North Mississippi Allstars - Interview
06/02 Papa Roach - She Loves Me Not
06/02 Proud Mary - Live - Northampton, Soundhaus
06/02 Pulp - Live - Sherwood Pines, Edwinstowe
06/02 Reindeer section - You Are My Joy
06/02 Silverchair - Diorama


06/02 Something Corporate - Leaving Through The Window
06/02 Soinc Youth - Interview
06/02 The Burn - The Smiling Face
06/02 The Coral - Live - Roadmender, Northampton
06/02 The LIbertines - Live - The Social, Nottingham
06/02 The Vines, Sheffield Leadmill
06/02 Trik Turner - Interview
06/02 Yeah Yeah Yeahs - Live, Soundhaus, Northampton
07/02 12 Stones Interview
07/02 Arolo -Interview
07/02 Buy To Let Doncaster - Anti Social Behaviour
07/02 Cassius - Interview
07/02 Farrah - Interview
07/02 Glassjaw - Interview
07/02 Neil Michael Haggerty - Interview
07/02 Hoobastank - Running Away
07/02 Leaves - Interview
07/02 LL Cool Jay Interview
07/02 Oasis - Live - Finsbury Park, London
07/02 Polyphonic Spree - Live - Camden Monarch
07/02 Queens of the Stone Age - Songs For The Deaf
07/02 Super Furry Animals - Interview
07/02 The Beatings - Live - Metro Club London
07/02 The Bellrays + The D4 - Virgin Megastore, Oxford Street London

January 2001

July - August 2001
September - October 2001
November - December 2001
January - March 2002
April - July 2002
August - December 2002


 
 
 

 

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