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Loveless Records A Label Profile

In keeping with the tradition to represent new, unsigned and eclectic artists, we find the newest Seattle-based indie label, Loveless Records.

07/03/2002

Nearly a decade after Seattle, Washington caught the collective awareness of record buyers and label executives with the Grunge explosion of the early 90's, this city is still a silent, yet important, force in the music industry. This should come as no surprise; this area has been pumping out major recording stars since the late 1950's. Bands such as The Wailers, The Kingsmen (of Louie Louie fame) and The Ventures paved the way for Seattle rockers, as well as the rest of world. From the pioneers of punk, The Sonics, to the first hard rockin' "girl" group to grab international acclaim, Heart; the Pacific Northwest has always been an influential and significant component for the music industry. Perhaps more important, it has been the city's independent record labels that have launched many bands into super-stardom. Seattle based Popllama unveiled such acts as The Young Fresh Fellows and The Posies, and Subpop introduced the masses to Nirvana, Soundgarden and The Smashing Pumpkins, to name a very few.

Keeping with the tradition to represent new, unsigned and eclectic artists, we find the newest Seattle-based indie label, Loveless Records. Named after the infamous My Bloody Valentine album, Loveless was launched two years ago by disc jockey/journalist John Richards, along with partners, music journalist Michael Hukin, musician Pete Nordstrom and web designer Eric Richards. The relatively new label just signed one of their protégés, Vendetta Red, to the major label Epic and with the label's roster of diverse artists and the discriminating taste of all the partners; this is only the beginning of Loveless's impact on the alternative music arena.

Crud: I guess my first question would be, whose idea was it to start the label and why was it started?

John: The label started with a drunken discussion (as most great ideas do) between Michael and myself about music not getting released in Seattle that should. After we sobered up, we decided we really should start a label. It was then we realized we had no money or the technical ability whatsoever, so we recruited two more partners. Pete financed the label, and Eric did the web stuff. We also have our Portland partner, Erin, who joined up last year.

Pete adds: It was started because we all love music and our mission was to get great music out there.

Crud: How did you two hook up?

Pete: I met John after my band Tuffy put out our first record a couple of years ago. He was playing it on KCMU, and we were pretty thrilled about that. I knew his wife through work, and she and I got to talking about stuff, and she helped arrange a meeting.

Crud: Pete, tell me about Tuffy. What type of music do you play?

Pete: Tuffy has been around for about 5 years. I play guitar. We've put out two records and have had the chance to work with some great people like Ron Nine of Love Battery. I'm not quite sure how to explain our music. Some people call it shitty, but we'd like to think of it as basically just guitar/garage power pop, if there is such a thing.

John adds: I would say they are pretty tight.

Crud: Pete, what motivated you to invest not only the money but also your time in this venture?

Pete: Because I really liked what John, Michael and Eric were trying to do. I wanted to be a part of it. John, Michael, and Eric had already started the process of creating a label. I agreed to be a part of it and put up some initial money.

Crud: So Tuffy is on the Loveless roster? How many bands do you currently have signed?

John: Nine or ten. I lose track, Voyager One, Bundle of Hiss, The Drop, Orbiter, Man Of The Year, Vendetta Red, Los Halos and yes, Tuffy. I might be missing somebody, that's only eight.

Crud: Do you generally stick to one genre or is it a pretty eclectic lineup?

Pete: We are all over the place with our musical taste. I don't think any of the Loveless Blackhearts would let this get too one-dimensional. If we like it, we'll consider putting it out.

John adds: We have space rock, ambient pop, old school grunge, hell fire garage rock, rock noir, and some other genres that haven't even been labeled something silly. We are about music, regardless of genre. If that makes us hard to figure out, that's fine. I think it's cool that labels have "a sound" but we hope our "sound" is the sound of good fucking music.

Crud: With so many indie labels out there, what is different about Loveless?

Pete: We probably aren't that much different in terms of motivation and ideals, but I think our approach and passion for what we are doing makes us a little different. We are fans first so we think we are pretty in tune with fans of these types of music. I guess we are arrogant or naïve enough to think if we like it others will too. John adds: I think what sets us apart is our sex appeal and the ability to wear tight pants.

Crud: What do you see in the future of Loveless? Say the next 5 years, the next Subpop?


Pete: It would be great to achieve the success of Subpop has, but we want to do it our way. We don't really follow anyone else's blueprint for this. I think in 5 years we will be more established and more well known, at least we hope so. In this business, if you can last five years without going broke, that is quite the accomplishment. We're shooting for that.

John adds: It's hard to say what will happen in five years. In just two years we've released a dozen records and have had one of our artists sign a big ol' contract with Epic. We just hope we can be successful enough to be able to take serious chances with bands and artists. I can say with all honesty that this label is in love with music and just wants to be able to continue to put it out.

Crud: What can we expect from Loveless in the months to come? Anything exciting going on?

Pete: We are releasing incredible new records from The Drop, Orbiter, Los Halos, and Voyager One. There could be more later in the year. We are excited about these records and we think that all of these releases represent a step forward for these fine Loveless bands. Each of these releases will be the second release on Loveless for each band. Of course there will be more news, more hi-jinks, more heartbreak, more great music, more groundbreaking web innovation, more world domination.

Tony Englehart for Crud Magazine 2002©



01/02 Andrew WK - She Is Beautiful
01/02 Elbow - Asleep In The Back
01/02 Jimmy Eat World - The Middle
01/02 Judge Jules - Clubbed
01/02 Lunatic Calm - Interview - I Can't Techo Satisfaction
01/02 Matt Pond PA - Interview
01/02 Mull Historical Society - Interview - Watching Xanadu
01/02 Nelly Furtado - On The Radio
01/02 Robert Walker - There Goes The Neighbourhood
01/02 South - From Here On
01/02 Vendetta Red - Interview
01/02 Zac Foley - EMF Death
02/02 Juliana Theory - Interview
02/02 Ninja Tune Showcase
02/02 Travis/Starsailor/Ryan Adams/Remy Zero - London Astoria
02/02 The Starlets - Interview
03/02 Akira DVD

03/02 Andrew WK - Coordinates Interview
03/02 Athlete - Live at the Deptford Bear, London
03/02 Black Rebel Motorcycle Club - Live - London Astoria
03/02 BYO Records
03/02 Hem Interview
03/02 Hoobastank - Crawling In The Dark
03/02 Kinesis - Interview
03/02 LBH - Everybody Sees It In My Face
03/02 Loveless Records
03/02 Pulp - Bad Cover Version
03/02 Six By Seven - The Way I Feel Today
03/02 Sound Of Urchin - Throwin Tomatos
03/02 Sum 41 - Motivation
03/02 Charlatans - We're So Pretty
03/02 The Coral - Introducing - The Skeleton Key
03/02 The Magnetic Fields - Claudia Gonson Interview
03/02 Ikara Colt / The Parkinsons / 80s B-Line Matchbox Disaster - London Garage

January 2001
July - August 2001
September - October 2001
November - December 2001
January - March 2002
April - July 2002
August - December 2002


 
 
 

 

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