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Sigur Rós Interview ~ Rock Is Dead By Allan Martin Kemler.

Picture of Sigur Ros

Not fey, not twee, not rocking the house, not pissing their parents off. Writer Allan Kemler examines the ethereal music and incredible buzz of Iceland's Sigur Rós.

07/11/01

THOM YORKE said rock is dead.

If it's true, then welcome to the New Age. And it sure does sound New Age-y. Where once there were chunky power chords and fabulously dramatic tom rolls bashed out to the timeless tune of "I-love-getting-fucked-up-and-pissing-my-parents-off," now we have music that sounds like the aural equivalent of a sine wave made audible.

But just because every Mogwai, Tortoise and Radiohead are rocking the house with angularly ambient tone poems that sound more like a fax machine on ketamine than rock 'n' roll, doesn't mean that the genre is as D.O.A. as it may first appear. Take Sigur Rós, for example. Hailing from the famously misnamed island of Iceland, Sigur Rós is one huge exception to the post-rock equals boring rule. Epic and elemental, its songs are exceptionally beautiful sonic collages that seem to channel both the wintry spirit of Iceland's cold mountains and glacial lakes and early Cocteau Twins, while at the same time possessing a warm, uterine quality that envelopes the listener womb-like in a sea of languorous tranquillity. (Hence, the New Age comparison.)

But though its songs lack any of old-school Rock's traditional bombast, they are not fey or twee in the least. In fact, because its songs seem to speak in the same magic language as a fiery sunset or an alpine meadow, they're equally able to create a powerful and emotional, if more subtle, atmosphere than the standard "I-need-you-so-bad, baby" fare that we've subsisted on for the last fifty years. Nevertheless, whether it's killing rock 'n' roll or saving it, Sigur Rós can't be bothered.

"It's very nice for people to say that," said bassist Georg Holm, responding to the assertion that Sigur Rós is saving rock 'n' roll, "but we're not actually thinking about anything that anybody says. We just play our music and do it."

More akin to old hippies than nü-school modern rockers, Sigur Rós has reportedly turned down offers from both Gap America and British Telecom, among others, to use it's music in corporate advertising. (Though they did grant Cameron Crowe the right to use the song Ágætis Byrjun in his next film, Vanilla Sky). Similarly, while the band says it doesn't mind rock clubs, it prefers churches.

"There's an atmosphere in churches that's really nice," explained Holm. "It's not the same as the normal rock venues, which can smell like 10 years of sweat. We like to choose our venues quite carefully."

Perhaps that's why at home the band chooses to play such moody and atmospheric venues as inside the Reykjavik Art Gallery or outdoors at the Icelandic Sorcery and Witchcraft Festival. Perhaps. But it's not just the venues the band's picky about; they also want the crowd to be appropriately focused as well. In a New York Times Magazine article from April 22, 2001, Holm is quoted as saying, "I think we didn't play live much because it was hard for us to get used to people talking loud during our shows," referring to the band's early years. "It still bothers us," he concludes.

But if the band comes off as a little pompous for trying to dictate how and where their music will be experienced, instead of grateful for the exposure, maybe they should be congratulated for having some integrity rather than vilified for their unwillingness to take the money and run.

Citing a short missive he once posted on the band's Website, regarding their desire to change music, Holm said maybe the band's whole attitude has been misunderstood. "I wrote that I wanted to change music, blah, blah, blah, and I think it's still true in a way," offered Holm, "but I think it has more to do with the music business-there's all these rules and it has to be done this one way. Why? Who says?"

Food for thought for a lot of up and coming bands these days, but also a lot easier said than done. However, if the proof really is in the pudding, then Sigur Rós might just be poised to bust up rock's tired roll into vapid meaninglessness, as some critics have suggested.

Where most bands are content to mix up a batch of rap 'n' metal stew or throw a few kraut-rock brand carrots into their third-rate expositions on the evils of modern technology, Sigur Rós actually seem to be interested in making music.

Formed in a small town outside Reykjavik in 1994, the band of preternaturally elfin-looking high schoolers honed their majestically ambient sound by playing long, slow instrumental jams for hours at a time, often focusing on a single riff.

By 1997, finally ready to come out of the woodshed, the band began performing and released its first EP "Von." After releasing two more EPs in 1999 and 2000-"Svefn-G-Englar" and "Ny Batteri"-on the British label Fat Cat, the band finally began to receive some attention from the British music press. In spite of a huge ball of hype rolling straight for them, ready to squash everyone's expectations, and the band's coronation as the "it" band of 2001-when Radiohead asked them to join its fall European tour-the band is still remarkably able to keep its collective head and focus on music.

"Every show is special to us," explained Holm, defending the band's music-first attitude. "But we don't like all the stuff that goes along with it. We don't like to pose for photos and pretend to be someone you are not."

Of course, this might simply reflect the famously taciturn Icelandic nature, rather than the will of a bunch of media-literate rockers. Nevertheless, any band that chooses to sing in Icelandic and Hopelandish (singer/guitarist Jón Thór Birgisson's made-up language), can't be trying too hard to impress American label reps. But what really makes Sigur Rós a compelling choice for the latest round of the "savior of rock 'n' roll" awards is the fact that they flat out rock without rocking at all.
Songs like "Ny Batteri" and "Staalfur" are so eerily primal and sexy (two rock adjectives if ever there were any) that they immediately qualify as rock music, even if you'd be hard pressed to identify a verse, chorus or guitar solo anywhere on the album.

Whatever the state of rock 'n' roll-whether it's alive or dead-if you like music for music's sake, then it really doesn't matter, because in Sigur Rós you have a band that is interested in creating music for the sheer joy of it. No retro posturing. No choreographed dance routines. No carefully crafted mystique. Just music.

"People always ask us if growing up in Iceland has had an influence on our music, and it's probably true," noted Holm. "But I think the music you write reflects the person you are."

Allan Martin Kemler for Crud Magazine© 2001


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January 2001
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